Our Ad Monetization Team at GameBiz works on in-app advertising in multiple free-to-play mobile video games and apps. Our clients are leading game and app development studios in Europe and beyond. You will have the chance to work with all of the leading mediation providers and ad networks, and to work on all mainstream in-game formats (rewarded video, interstitial, offer wall, banner, native ads).
Your main job in this role will be to manage in-app ads with the main objective of maximizing the client's ARPDAU and maintaining a great relationship with them, as well as with the advertising partners.
About the role
Your day-to-day will vary depending on the client and the app you'll be working on, with the following responsibilities:
- Monitor and optimize ad ARPDAU, ad revenue, eCPM, impressions, and fill rate among live ad network partners through:some text
- Segmenting users to optimize ad targeting
- Running A / B tests to optimize ad network-based monetization efforts
- Negotiating deals to constantly optimize ad revenue generated through ad network partners
- Proposing in-game improvements (new formats, placements, rewards, capping, and cooldown), as well as ad serving improvements (new networks, mediation providers, etc.)
- Waterfall and bidding management
- Resolving technical and other issues that might arise (user complaints, integration problems, etc.)
- Manage business relationships with ad network partners, from on-boarding to post-integration
- Consistently play games of our clients and their competitors to discover new ad revenue growth opportunities
- Benchmark / evaluate ad networks to be used based on monetization potential and integration constraints
- Collaborating and effectively communicating with all stake-holders, including client’s in-house teams (UA, Data Analysts, Product teams, etc.) as well as other teams within GameBiz (UA, Marketing)
- Stay on top of industry trends (ad monetization and beyond)
- Actively work on signing up new clients
- Help with onboarding and mentoring junior team members
Previous experience
- At least 2 years of experience in mobile ad monetization (publisher side - gaming or non-gaming or ad tech side)
- Proficient in use of at least one of the following major ad mediation platforms: LevelPlay by Unity, MAX by Applovin, FairBid by Digital Turbine, AdMob by Google
- Familiarity and previous experience with at least some of the following major ad networks: AdMob, Meta Audience Network, UnityAds, Applovin, ironSource, Liftoff Monetize, DT Exchange, etc.
- Experience in working with at least two of the following ad formats: rewarded video ads, interstitial ads, banner ads, offerwall, native ads
- Experience in working with innovative ad formats is a plus: audio ads, immersive (in-game/native) ads, rewarded surveys
- Experience in optimizing in-app ads setup (user segmentation, reward and cap optimization, etc.) is a plus
About you
You'll be joining a team of diverse personalities that share several work-related attributes. We are (and you should be):
- Analytical: detailed-oriented with the ability to compile and analyze performance data and metrics
- Highly organized: self-starter, able to focus on several projects at once and keep track of your progress
- Proactive: taking the initiative when it comes to identifying and solving problems that arise
- Passionate about results: a consistent track-record of delivering and exceeding on targets
- Proficient in the basics: Excel & written / verbal communication in English
- Open to learning: comfortable receiving feedback and direction
- Positive: building productive and positive relationships with colleagues, clients, and external partners
What we offer
- Flexible work options. Ability to work at our Belgrade office and remotely.
- Private health insurance. We offer both state-funded and private health insurance plans.
- Comfortable workspace. Our new Belgrade downtown office is equipped with everything you need to work comfortably.
- Supportive environment. We are a small team of good hearted, confident and ambitious people who support each other.
- Development and training. We offer unique opportunities to participate in various gaming courses and conferences, as well as access to valuable resources and opportunities for employees looking to expand their knowledge.
