eSound is an innovative app by Spicy Sparks that offers users a vast library of music to stream and enjoy. Available on both major mobile platforms, eSound has been a favorite for music lovers seeking a comprehensive and user-friendly streaming experience. With over 21 million active users and 3.2 billion streamed songs, eSound is becoming one of the leading music apps on the market.
Spicy Sparks faced the challenge of increasing ad revenue for their eSound app without compromising the user experience, which is paramount in the competitive music streaming industry. After a thorough analysis of eSound's app structure and user flow, we decided that banner ads would be the most suitable format.
Through a collaborative effort between GameBiz, Spicy Sparks' technical team, and their UI/UX designers, we identified the optimal approach that maximized ad revenue while maintaining user satisfaction and app performance through a series of AB tests, careful market selection, and ad provider partnerships.
The introduction of banner ads led to a significant increase in ad ARPDAU by 13.5%, with banner ads now contributing to around 10% of the overall ad revenue. Most importantly, this was achieved without any negative impact on the user experience, as evidenced by stable store scores and the absence of negative reviews related to the ads.
Spicy Sparks is a forward-thinking app development company known for creating eSound, a popular music streaming app. Their commitment to innovation and user satisfaction has made them one of the rising stars of the app development market. Their commitment to building digital products that simplify everyday life is evident in successful apps like eSound.
