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Masala Express is a fast-paced cooking game. The objective of the game is to cook and serve food to customers. The gameplay features many recipes and upgrades to unlock as you progress.
Masala Express was released on Android in June 2017 and iOS in November 2017.
A great game with plenty of downloads, Masala Express struggled with low levels of ad ARPDAU and daily ad revenue.
For the great team working at Cympl Studios, the only thing missing was expertise about ad monetization.
Cympl Studios opted for a short-term, low-key engagement and together we made a plan of activities that would make the most impact for the game.
We evaluated their system up to that moment, uncovered bottlenecks, checked all required network policy compliances, and started making adjustments to their ad monetization setup.
Changes were visible within days of making adjustments—revenue doubled, reaching its peak at 108%, and stabilizing at 97% growth in average daily ad revenue.
By working with our experts, Cympl Studios returned their investment in less than two months and went on generating 2x revenue from ad monetization in Masala Express.
Cympl Studios is an independent mobile game development and publishing company. Their mission is to make casual gaming more fun, engaging, and immersive.
They've worked across various genres, from time management to board games. Their team has created outstanding art, unique storylines, and thrilling gameplay, all while working remotely.
